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Social Media Marketing- Should My Business Do It?

You may be asking ‘Social media Marketing- Should My Business Do It?’
Here’s some facts.

About 4.4 billion people in the world have access to the Internet;

Out of these people, about 3.5 billion are active social media users.

That’s about 45% of the overall world population that use social media platforms on a regular basis.

And the numbers aren’t going down anytime soon- in fact, these numbers won’t be going down EVER.

Social media is one of the most powerful and fastest-growing trends right now.

About 1 out of every four humans in the world have a Facebook account.

Honestly, you could go as far as saying that “Facebook is a world of its own.

5 Year Social media Growth chart

Over the past decade, different social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. have been the REAL DEAL.

And if you are a business looking forward to building a presence in this digital world, there’s no better place than social media platforms.

BUT…How?

How is it possible for you to handle everything right from managing the social media accounts to executing the campaigns?

And that’s exactly where Social Media Marketing comes in.

In this blog post, not only will we take a look at what Social Media Marketing really is, but we will also help you get your journey started by providing some of the proven tactics equipped by the successful brands.

Let’s begin with the basic definition of Social Media Marketing.

 

Social Media Defined.

How is Social media defined?
According to HubSpot,

“Social Media Marketing’s the process of creating high-quality, valuable content focused on promoting your business on various social media platforms like Instagram, Facebook, Twitter, etc.”

For each of the platforms, you need to come up with specifically tailored content, thereby helping you boost conversions as well as increase your brand awareness.

First of all, you need to learn who your target audience is.

Secondly, you need to interact with them at an emotional level, thereby building a connection with them, leading to an increase in brand credibility. 

Each of the social media platforms is unique in its own manner.

For instance, on one of the platforms, TEXT is KING, whereas on another, video dominates.
And on another, People want PICTURES.

Social Media Icons

And that’s the reason you need to carefully analyze each of the platforms, to begin with, your journey.

Here’s the list of the top 10 Social Media Platforms that you need to shift your focus on:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Snapchat
  • Tumblr
  • Pinterest
  • Reddit
  • TikTok
  • Ask.fm

Each one of the businesses wants their content to reach a wide variety of audience out there.

In short, we can conclude that the competition’s quite fierce.

That’s the reason you need to create top-quality content that adds value to each of the stakeholders involved in the business.

Otherwise, it will ultimately lead to “Failure.”

Well, now that we know what Social Media Marketing is all about, it’s time that we took a look at how it can be massively beneficial for any business out there, including yours.

Generate; Boost; INCREASE!

The benefits of social media marketing are simply innumerable.

There are merely tons of reasons why businesses should begin with their social media marketing journey.

Let’s take a look at some obvious ones.

Generate Leads!

Boost Conversions!

Increase Sales!

These are some of the reasons why you should give social media marketing a shot.

Usually, the ones you are sharing your content with are already following you for the value you are giving them.

They’d love nothing more than to engage with you.

Here are the top tactics that you can use to generate more leads and boost the conversion rates:

  • Host Live Videos
  • Create Contests
  • Include Links To Your Website
  • Sell Your Products On Social Media Platforms
Social media conversion

Get Your Business In Front of Buyers.

Imagine promoting your products and services in front of billions of people on social media platforms.

Social media marketing is all about creating high-quality content related to your products or services and get your Business in front of Buyers’.  

Your sole aim is to provide your audience with content that solves all of their problems.

Once your audience recognizes the value that you are adding to their lives, they will love buying your products and services even more.They will LIKE your business.

And in time, you’ll have built yourself your own personal loyal customer base.

This will in-turn lead to an increase in brand awareness.
They will COMMENT on what they Liked and Why.

Social media can boost your brand awareness by driving up engagement.
They will SHARE their thoughts (and your brand) with their friends and family.

Likes!
Comments!
Shares!

That’s what social engagement is all about.

Engage with Customers to Drive Loyalty.

two people with pens and a large sheet of paper discussing their plan

Do you know, your customers can interact with your brand?
That’s right: It’s important to engage with customers to Drive Loyalty to your Brand.

With the help of social media platforms, you can now interact with your prospects and customers, allowing them to build a personal and long-lasting relationship with you.

They’d love nothing more than your interaction with them, answering their queries, and solving their problems.
In some cases, it may be no more than simple chit chat but these are as important as the deeper conversations because it’s less about the content and more about the engagement, in some cases.
They want to know you hear them and are responding.

Plus, you can even ask them for feedback about their experiences with your business. And engagement is an important factor in this feedback.
If you are answering every comment or question, even with a short ‘Thanks for your comment’ it means you are concerned about the user experience and they will show appreciation in their feedback comments.

You cannot please everyone and some may be unreasonable and even vindictive in their comments.
Don’t retaliate in kind but remember the rest of the community is watching: answer kindly even if it is just a standard ‘Thanks for your comments’. 

Be sure to reply to all comments.

Learn from Your Competition.

How are your competitors doing?
If you want to LEARN from your competition, analysing their growth and movement has never been easy.
You can now keep an eye on them with the help of different social media platforms.

Your competitors have tried out some of their own tactics. You can analyse them and gain an understanding of what’s working and what’s not.

Don’t know where to get started?

Follow These Steps To Build Your Personal Social Media Strategy

 Who’s Your Target Audience?
 Which Social Media Platforms Are Your Customers On?
 Creating Unique & Engaging Content
 Schedule Your Content
 Measure The Results

These five steps are needed to build an out-of-the-box social media strategy for your brand.
Let’s take a look at each one of them.

1- Who IS Your Target Audience?

And that’s the first thing that you keep in mind.

Who exactly is your target audience?
Are they children? Or millennials? The Older Generation.

Are they male? Or female?

Where are they from/ What country? Or does that not matter?
There may be no point in promoting your business, situated in Asia, to an American or European crowd.
But if you trade internationally, it may widen your customer base and your competition.


You need to learn who your audience and buyer personas are.
Plus, you need to learn what they are looking for.
You need to understand where their interests lie.
Narrow down your target audience in to groups (eg. Asian millenials/ European elderly etc) and learn more about each of your specific  target audiences.

2- Which Social media Platform is their Gathering Place?

As we noted previously, there are tons of social media platforms that
you can promote your products and services on.
BUT!
It’s really important for you to learn which Social media platform is their Gathering place..

There’s no RIGHT or WRONG answer here.
This activity is only about getting to know WHERE your target audience is hanging out.
If you know who your target audience is and which platforms they
are currently most active on, then you can aim your content at them, on the platforms they use.
For instance, if  millennials are your target audience, then
Instagram should be your #1 priority right now. That’s because most
of the millennials are simply CRAZY about Instagram.

But if you wanted to reach out to an older audience, Facebook would be the platform as research shows that is where audiences in the 40+ age group mostly hang out.

Do you get the idea?
Nothing is set in stone though because some millennials DO use Facebook and Older ones, Instagram but in general, your target audience will have a particular preference. And don’t be surprised if they use MORE than one platform.
Your job is to find where they gather.

Cartoon picture of People entering data onto a calendar

3- Create Unique and Engaging Content.

businesses can misunderstand how important creating unique and engaging content really is.
They may post RANDOM content, that has no audience appeal, just for the sake of it.
And that’s where you should capitalise on.

Your customers would love nothing more than you providing them with high-quality content that answers their queries and solves their problems.
Provide them what they want, and soon, they will consider you as an EXPERT in the industry.

Remember that you need to come up with content that’s unique. You can even take advantage of the various features provided by the various social media platforms out there.

For instance, live videos have been one of the most trending topics of 2019.
And the thing is, live videos will dominate the entire 2020.

Make sure that you keep yourself updated about the latest trends in the market. That’ll help you attract your customers and prospects even more.

Man on a computer with the words 'Quality Assurance' in the foreground.

4- Schedule Content.

You may know the saying, “Routine Eliminates Chaos In Life.”

To be honest, the same can be said about social media marketing. You need to have a schedule.

One of the best ways to schedule your content is to create a content
calendar.

There are varieties of tools that you can use to prepare pictures as well as videos, write captions, and schedule the posts in advance.
Some of these tools will even help you automatically share your content as per the schedule.
Plus, they will even play a major role in monitoring the post interactions as well as engagement.
Here are three businesses:
 HubSpot
 Hootsuite
 Sprout Social

Some have a free trial period so you can familiarise yourself with the service before commitment.
Take advantage of the longest trial period on offer but be aware of the pricing.

They all provide a good service and make your job easier.

Cartoon picture of People entering data onto a calendar

5- Measure the Results!

Let’s just assume that you have been running your social media marketing campaign for years and haven’t quite seen an increase in the engagement or follower count.

To be honest, you aren’t doing it right.
However, if you don’t analyze the results and the impact of your social media marketing campaign, then you won’t even know whether it is working or not.
That’s the reason you need to keep track of each of your social media posts.

That’s exactly where the social media metrics come in:
 Engagement
 Reach
 Followers
 Impressions
 Video Views
 Profile Visits
 Mentions
 Tags
 Reposts
 Shares

 

 

Time to Get Started!

Social Media Marketing is the REAL DEAL.
And that’s what we learned in this blog post.


So, what are you waiting for? It’s time to build a presence of your OWN.
Get your Social Media Marketing campaign started right away

A couple embracing

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What you have to say can be Important to other people who read this Article. We think it important to encourage discussion and invite you to express your point of view. Please be aware however, that Spam and comments intend to hurt others will be removed.
Like any meaningful conversation, the exchange of ideas is important so I will reply to all comments, within 48 hours.
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6 Responses

  1. Hi Author,
    I’m not sure where you’re getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic information.

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