What is Digital Marketing?
The internet has opened up a lot of possibilities for both individuals and businesses. When used properly, businesses stand to gain the most this is more so when it comes to marketing. The problem is there are so many businesses out there offering similar products. To succeed, you have to stand out. That is why digital marketing is vital.
Also referred to as internet advertising and online marketing, digital marketing is like any other type of marketing only that it is done online to connect with and influence potential customers. It entails all marketing efforts that use electronic devices or the Internet. During marketing, marketers leverage digital channels like social media, search engines, email, and other websites to connect with both current and prospective customers.
The different types of digital marketing include:
- Search Engine Optimization (SEO)
- Content marketing
- Social media marketing
- Pay per Click (PPC)
- Paid search advertising
- Affiliate marketing
- Native advertising
- Marketing automation
- Email marketing
- Online PR
- Inbound marketing
- Sponsored content
Digital marketing does work. It is, however, good to note that not all digital marketing strategies will work for you. Certain businesses benefit more than others with certain types of digital advertising. The best thing is getting started with digital marketing is easy. There are several online platforms that make it easy for you to set up a campaign. The core of any digital marketing campaign is, however, not the strategy you choose. There are a few questions you need to answer in order to get started in the right direction.
- How much do you want to make?
The ultimate goal of any marketing effort is the return on investment (ROI). If your marketing spend is not driving profitable revenue, you are wasting time. Knowing how much revenue you want to generate is crucial before you pick a marketing strategy.
- Who are you marketing to?
If you don’t understand the personas of your buyers, you will not be able to create an effective digital marketing strategy.
- What are your target customers’ worth?
Your target customers don’t have the same needs and financial capabilities.
- How much do you need to spend to reach your goal?
Having a digital marketing budget well in advance will keep you from going overboard.
Digital marketing is varied. If you are just getting started, don’t be afraid to enlist professional help.