In the early days of the Internet, it could be kept really simple.
To rank, all you had to do was submit your URL.
Have a few navigation buttons floating around, some images and background music… that was enough.
Today, the scene of the digital world is different.
Voice Search Application is KEY.
On Page optimisation; Off Page optimisation; appealing content and serious keywords; a professional website design; TLD combinations specificity; all these are part and parcel of what makes your online presence visible.
And yet, it is still not enough.
In 2020, more than 50% of all goods and services searches on the internet will be done via voice search. And as technology rapidly explodes, with search capabilities in clothes, watches and IoT devices, consumers will look to purchase goods and services online, using all of these and much more.
Just as the printing press replaced the pen and mobile phones replaced landline, so it will be with the new ‘Voice Search First’ world, replacing the ‘Search text Box’ we are all so familiar with.
If your business is not optimised for it and is unable to deliver content that supports and allows customers to access the information they require, when they ask for it, your goods and services (your business) will not be seen and will fall back, behind the pack.
Perhaps waaaay back! Forget what used to work.
As 2020 kicks in, those business ignoring the technological tsunami pushing relentlessly forward, will fall away.
Voice Search, Artificial Intelligence (AI), Augmented Reality (AR) powered search queries are the new trends businesses will need to understand and adapt for to be successful.
A permanent shift in the way users search for goods and services has already begun.
Smartphone Users have switched to voice messaging and will continue to do so, just as they shifted to WhatsApp, Twitter or the classic SMS service.
And the Big companies have responded to the demand with Siri, Google Assistant and Alexa accommodating everyday voice searches and even handling various day to day tasks throughout the modern day ‘Tech’ house.
How is YOUR Business? Is it prepared for this shift? If it is, then don’t worry, the quicksand of SEO change will affect neither your business nor your income.
But if it isn’t ready, necessary adjustments to classic search engine optimisation is required.
Immediately.
Use a Q & A page.
Present the questions in Headline form; post the Answers immediately.
RELATED TO: SEO Adjustments For Voice Search.
Google is all about the USER experience. Replace the technical jargon and intellectual voice with that more to the liking and understanding of the Customer. This will please Google and the potential customer with money in their pocket.
This is very important.
Page loading speed is going to matter even more in the future.
Page loading speed is going to matter even more in the future.
Use ‘Page Speed Insights’ to measure your websites loading time and reduce it, if necessary.
Structured Data Mark-up provides ACCURATE and IMPORTANT details about a Website or a Business to all Search Engines.
When a Searcher uses Voice Search (or the Search Box), the results they receive heavily favour readily available information presented through Structured Data.
Information like a websites business listing and featured snippets are quickly presented by the Search Engine to the Searcher.
This is a faster, more direct and more efficient response to the Searchers queries on Voice Search, delivering relevant results and more information.
In 2018, two phone calls were presented to a website Developers’ conference.
In one, a caller books and secures an appointment over the phone for a haircut.
In the second, a caller tries to book a table at a restaurant then asks how long they need to wait for a table on a set night.
In the Great Reveal, both ‘callers’ turned out to be Artificial Intelligence robots.
Both conversations sound natural and human.
Unique and contextual content as well as structured data that delivers high value is increasingly important for websites. This makes it easier for AI to easily identify relevant information in order to maintain prominent visibility on the internet, within a list of perhaps three as opposed to the current search results of ten per page.
That is the future we are heading in to, very quickly.
It pays for all businesses who want to compete for position (which will become more critical with Voice Search) to have a thorough and strong understanding of these things.
Ensuring your Website is properly optimised, not only in the traditional sense with the basic SEO principles but also, in regard to the specific optimisations needed for Voice and Wearable Tech Search, will ensure all things are in place to succeed.
RELATED TO: SEO Success For Voice Search.
The Scene of our Digital world is an ever changing landscape.
Those businesses who will scale to the top of the mountain, will be those who are prepared to take on the voice search revolution and succeed at it.
We have touched on a few of the optimisations astute business owners must consider for Success.
For more information, contact us HERE.
Your Comments Are Invited.
What you have to say can be Important to other people who read this Article. We think it important to encourage discussion and invite you to express your point of view. Please be aware however, that Spam and comments intend to hurt others will be removed.
Like any meaningful conversation, the exchange of ideas is important so I will reply to all comments, within 48 hours.
Thank you in Advance.
We have a large range of services that can be tailored to suit your needs. Contact our team today to get a start on your project!
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
13 Responses
Thanks for all you have done in this area Mark and best of luck as you move on. Thanks for letting me be a contributor here as well.
abonlineboostup3 recently posted…Get 2 free Reviews
Like!! Great article post.Really thank you! Really Cool.
Thank you for your comment.
Hello there! I simply wish to offer you a big thumbs up for your
excellent information you’ve got right here on this post.
I’ll be returning to your web site for more soon.
My web-site: 스포츠토토
스포츠토토 recently posted…스포츠토토
Thank you.
Hey There. I found your blog using msn. This is a very well written article.
I’ll be sure to bookmark it and come back to
read more of your useful info. Thanks for the post. I will
certainly return.
Feel free to visit my homepage 롤대리
롤대리 recently posted…롤대리
Thanks
Undeniably believe that which you stated. Your favorite reason seemed to be on the
web the easiest factor to consider of. I say to you, I certainly get irked whilst people think about
worries that they just don’t know about. You managed to
hit the nail upon the highest as neatly as outlined out the entire thing without having side effect , other folks can take a signal.
Will probably be again to get more. Thank you
Creem siteuri recently posted…Creem siteuri
Okay…
Thanks.
It’s realⅼy a cool аnd useful piece of info. Ӏ’m satisfіed tһat you simply
shared this useful informatіon with us. Pⅼease keep սs informed
like thiѕ. Thank you for sharing.
treble recently posted…treble
Thanks.
Highly descriptive blog, I enjoyed that ɑ lot.
Will there be a part 2?
interface recently posted…interface
I agree, where is Part 2??
Thank you for reminding me to get back into regular blogging.
Been slack is not an Excuse.