User experience is paramount when running a website – here’s what you need to know.
Put simply, the elements of user experience defines the quality of interactions a customer has when visiting your website. As you can probably imagine, user experience is highly important when it comes to being successful in your given niche, whether this be a blog, e-commerce site, or an online community.
Whoever you are, or whatever online website you run/own, we guarantee you will benefit from user experience. If your customers are not enjoying browsing, they’re not going to make any purchases, read blog posts, or join in with your online community.
There’s a few easy fixes to improving user experience too, most of which can be done in a relatively short period of time.
Therefore, this blog post will discuss the importance of user experience when running a website and finally ways to improve the experience itself – generating more leads for your website or online business.
In order to start, it’s essential to assess where you are currently with your website and your user experience. Have you just started or has your website been live for months, or even years?
Either way, if you’re not getting leads, visitors, or business then user experience is most likely a factor you are going to want to address.
One way to do this is through Google Analytics. Once registered, Google Analytics opens up a plethora of performance reports for you to analyse your current website performance and user experience.
For example, measures include active users, website sessions, current visitors to the website, and one of the most important measures, bounce rate. Bounce rate provides you an average percentage of users who have visited your site and clicked off it more or less straight away, or after reading one or less than one article.
So, why is this important? If you have a high bounce rate, you’re not keeping potential customers on your website, thus meaning they will not make purchases, read other articles, or stumble upon any of your other content.
As well as a general bounce rate, Google Analytics also provides a bounce rate per source – e.g. Facebook, Twitter, or via organic search. This too is useful as it allows us insight into what marketing strategies are currently working – if you’re misleading your audience on platforms such as Facebook, chances are once they land on your site, they’re going to leave pretty quickly – therefore, bouncing.
Fixing this bounce rate is no quick process, it will take time to work on your marketing, improve your content, and most importantly to retain customers.
Another key measure (accessible right next to bounce rate) is the average session duration of a user, also the supporting social media platforms such as Facebook and Twitter.
As you can probably work out, this is a crucial performance measure – allowing you real insight into how users are reacting to your website.
As we said previously, it is no slow process. It will take time, whether this be weeks or months, however, we promise you it will be worth it in the long run!
With that being said, one way to improve your user experience is by targeting a specific niche and demographic, providing the right content, and delivered through the most relevant platforms.
Let us give you an example. Let’s say you own a knitting blog. Firstly, you may consider narrowing this topic down into a further niche – for example, cable stitch knitting or seed stitch knitting. Narrowing down your overall topic increases the likelihood of users staying on your site – if, of course, cable and or seed stitch knitting is what they’re looking for!
As well as this, you ought to design your website around the specific demographic – in this case, people who knit. According to a study back in 2013, the average age of those who knit is 52 years old. However, as well as this the study also reported that half the time knitters spend on their craft is spent on social media – looking for new designs and reading up on new techniques etc.
So, you may be wondering, that’s all great, but what are we supposed to do with that information? Well, firstly we know the average age of our demographic, allowing us to choose the perfect writing style as well as to pick specific topics. As well as this, now knowing that the average knitter spends half of the their time on social media – this draws to us the importance of delivering content through social channels.
However, the selection of these channels is essential to improving user experience and actually landing you readers. Generally, social media platforms such as Facebook and Pinterest are the most popular for the older generations, with Pinterest being a gold mine for hobbies such as knitting.
Here, we have learnt that one key way to improve user experience on your website is to choose a specific niche and target the ideal demographic. Doing so allows us to gain insight into the social media platforms potential reader use, while also providing us with content ideas based on their age, craft, and of course, your newly selected niche.
Have you ever found yourself on a website with the slowest loads speed ever? Or at least what felt like it? The load speed of your website plays a key role in whether or not potential customers/readers stay on your site, or even land on it in the first place.
There are many different factors which influence load speed and many different ways to increase these speeds.
For example, one key factor is the chosen web host. If you’re with a slow host, chances are your site is also going to be slow – it’s common sense. So, if this is happening to you, ditch your current hosting and opt for something with a little more kick, something which will actually load your site in a quick and appropriate time. Remember, as humans we’re naturally impatient – don’t give a potential customer/reader the need to click off of your site before it has even loaded.
Another factor which influences web page load time is what is actually on the page. For example, if your articles are full of high-resolution pictures then your load time is going to be significantly longer than one with just text.
While we’re not saying lose the images all together, we are suggesting to find a good balance between words and images – increasing your load time while subsequently improving your user experience.
Okay, now that we’ve covered the load speeds we are going to discuss the importance of the user interface and how this impacts upon the user experience.
While we’ve all most likely stumbled on a site which takes ages to load, you’ve most likely also found a few which are difficult to navigate. Perhaps the buttons are in inconvenient and confusing places, maybe there’s no buttons at all, or perhaps you’ve even found yourself stuck on a page and unable to access other content on the website. Don’t let this be your website.
Put simply, if users cannot access your content or navigate around your site in an easy and convenient manner, then chances are your website is going to fail, dramatically. Besides, It’s really easy to Mitigate against FAILURE.
In fact, we also offer web design – with our specialists providing fully optimised and beautiful websites, whether its’ e-commerce sites, blogs, or if you’re the artsy type needing an online portfolio.
Our team of specialists know best how to design highly functional and both optimised and search engine optimisation (SEO) websites. With your new user interface, you provide potential clients/readers the ability to view other pieces of content, and most importantly actually make them stay on your site – key to generating leads and business.
User experience is paramount when It comes to websites, whether you run an online e-commerce store, blog, or online portfolio/photo gallery you cannot go without addressing user experience.
To begin with, we recommend analysing the current state of your website. Are users staying on your site? What’s the average session time? How many people bounce? Accessing these measures allows you to target your content and social media platforms more accurately.
However, if this sounds like too much work or a headache, we also offer website design, SEO marketing, social media, and even competitor analysis amongst an abundance of other services.
So, what are you waiting for? If you’re suffering from a poor user experience or not generating leads of traffic, we can help you out. Whether this be improving user experience or addressing underlying issues – we can help you. Visit our website for further information or to get in touch, we’re more than happy to help.
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