If more than 50% of the world used voice search at the beginning of 2020, it makes sense that it will only increase.
So the question we need to ask ourselves is, ‘How can I used Voice Search to increase traffic on my website?’
This can be answered by taking into consideration how mobile phone friendly (responsive) your website is.
Google will not look kindly at your business website if it is not mobile phone friendly. If that happens, you can bet your bottom dollar that your website will have little to no traffic.
Check your website for mobile optimisation HERE.
An important thing to remember with Voice Search is use the best content you can.
Make the information valuable, important and yet easy to understand.
Write naturally and as conversational as possible As though you were speaking to a group of curious students, who are unfamiliar with the technical jargon you are accustomed to using within your profession.
By being inclusive in your presentation, you will hold the audience easily.
Remember to be accurate.
Ask yourself, “If I wanted to search for things I was offering, what words am I most likely to use?”
For example: You want to take a boat trip up the Tweed River and have lunch at the Murwillumbah pub at 12.30 on Tuesday.
You could ask Google (or Siri) these:
Phrase 1: ‘Boat trip to Murwillumbah for lunch at the pub.’’
Phrase 2: ‘I want to take a trip up the Tweed River and stop at the pub for a nice roast Lunch, with a couple of beers on Tuesday before coming home.’
Phrase 3: ‘Return Tweed River Boat Cruise to Murwillumbah for lunch.’
The most likely phrase is Phrase #3.
It has a starting location, a destination and a ending time.
Did you know Scotland has a River Tweed?
Perhaps Google would think Phrase #2 is asking you to go to Scotland for lunch. By Tuesday.
Phrase #1 could have the trip beginning, not at Tweed but West of Murwillumbah, at Mount Warning
Make the information valuable, important and yet easy to understand.
In other words, Keep It Simple Scribe!
L-O-N-G Tail Keywords have many words strung together (a bit like Phrase #2) and contains unnecessary information.
Short & Medium Tail Keywords, contain less but more valuable and important words.
Think of the necessary keywords and eliminate the unnecessary ones, that’s it.
Google appreciates this and rewards your potential customer with better, faster and more accurate results.
This pleases your customer. They review your site and leave good comments.
This encourages others to visit your site.
Google is pleased you have kept the customer happy.
You begin to show some authority on Google Analytics as more users prefer your voice search accuracy in regard to their enquiries.
Your customer is happy, the Google robots are happy, and you are gaining authority.
That is the main goal of having an online presence.
6 seconds. That’s how long it takes for a person to lose interest
If your website takes longer than someones attention span, a potential customer has decided to look elsewhere.
Time is of the essence.
In less than ONE seconds, I want to have 100% access to everything that your website has to offer, especially when I am on my phone.
If the images take too long to load. Me and my wallet are gone.
That is the beauty of a proper website Builder and Hosting Provider; they have all that built in.
If your website takes too long to load on a desktop, tablet and a phone, you will get a red light that says ‘FIX ME!’ and gives you the How To, in order to fix it.
The Cheap & Nasties don’t care.
They make their money like some of these bogus pretend educational rorts who get paid for bums on seats but end up delivering an F- grade ‘expert’.
Thinking you are saving money by using the ‘$1 a year’ Cheapie will cost you in the long run.
They make their money by stuffing as many websites as possible into one ‘drawer’, regardless of what they may be selling.
Imagine, a stack of drawers on top of one another as high as a building, hundreds upon thousands of them.
Each drawer holds 1000 websites.
You could be in the same drawer as the local pawn shop, the local porn shop and the local prawn shop. Right next to them, jammed in tight.
So their credibility, or lack of, will affect you amd your business.
Google is not happy with ‘spammy’ websites. These websites will group with yours and have the same credibility.
The best providers give you your own exclusive drawer (Dedicated Server). You are not affected by the porn, pawn or prawn shop next door. They can carry on with their business and it will have no impact on yours.
Yes, on your desktop in the office, pop-ups can be overlooked on that 36” monitor but even on a 6.5” mobile screen, pop- ups are more than annoying.
“Wart Cream… Fungal Cream… DIY Lemonade Shampoo!
How to make $5,000 in the next hour! Text HOW!!”
And up they pop… pop…pop…pop.
Here is some good advice: Get rid of pop-ups.
If someone is on your site and those pop-ups keep… popping up on their phone, you know what?
That someone and their credit card are gone.
The worst part is, there is a price to pay for making people upset.
They are not happy, their time was wasted. Google notes their unhappiness, and measures it. This is a Bounce Rate. It penalises your website.
You lose ground, ranking, authority.
Google research shows locals act on what they search, pretty quick.
In a recent report, they said “50 percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer/tablet did the same.”
It’s clear. Get Your LOCAL On.
Let’s say your business is in Kingscliff NSW 2487.
Guess what you would write in your Title tag?… In your Meta Description?
…In your URL address?… in your H1 Heading? …In your content? In the Alt Tags?
WRITE your Business Name- Your Phone Number- Your Kingscliff NSW 2487 address. WRITE IT EVERYWHERE to build your Local visibility.
84% of people visited the LOCAL business they searched on their phone, tablet or computer… that very day!
Say a bit less than 10% (eight customers) bought your products or services that day. Let’s say each sale was between $100 and $350.
Isn’t that worth the effort?
Improve your LOCAL visibility and increase potential customers opportunities to find you and spend their money with you;
Improve your Mobile Phone Voice Search capability.
Ask your customers HOW they found you, what they thought of your website and if they found it easy to navigate.
You might busily plod away adding images and blog articles with top quality content but you need to know if the end user experience was wonderful!
If (while looking you up on their phone) the customer had trouble finding your contact details or address..
had to wait ages for the first picture to load and then, ended up with a font they found difficult to read and words all out of shape…
YOU NEED TO KNOW.
Better still, Build your website with these things in mind.
What is AMP? ACCELERATED MOBILE PAGES.
That is the way to make your content mobile compatible, so that whether the potential customer with his money card in hand, is on a desktop or his mobile, your website will always be easy to navigate.
Start with the AMP for WordPress plugin.
Trying to do a DIY job without the expertise is a waste of your time. You have better things to do.
The beauty of AMP is that the customer experience is excellent on any device and that may be the one thing that keeps them engaged with your business.
2020 will see some businesses fall by the wayside, as Google trims the tree and promotes those business that are most likely to give a good customer experience room to grow and flourish.
The rest will fall further down in rank, visibility and therefore, in sales.
If you need a hand, VISIT HERE.
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