SEO: Is it still worth doing in 2020?
Is SEO still a profitable investment in 2020 and beyond? If this is the question on your mind, the short answer is YES. Search engine optimization is crucial than ever. It is one of the most potent digital marketing strategies that drive long-term results. All you need is the right techniques. You also need to keep an eye on what has changed in search engine optimization and implement techniques that have been found to work.
Why is Organic Traffic Critical?
A study by Bright Edge found that organic traffic is behind over 51% of all visitors that come to a website. This is a percentage higher than all other sources of traffic. Paid traffic only took 14% whereas social made only 5% of the traffic received. In addition to being the top source of your website’s visitors, organic traffic benefits you in several ways.
- People rely on ‘Google’ when searching for products or services online: It is also good to note that 81% of shoppers always conduct online research before making any big purchase.
- Organic traffic is highly targeted: When searching for a specific keyword, the user most likely needs the service soon.
- It is cost-effective: SEO presents long-term gains. Once you are ranked on the first page, you enjoy being on the throne for a long time.
- More sales: Having a high ranking will bring more potential customers to your website. It makes it easy for existing and new customers to find your products or services.
- Organic rankings are essential for local businesses: 30% of the mobile searches are related to location whereas 72% of consumers who perform a local search visit the store within a five miles’ radius.
- SEO is future proof: Even with the rise of AI technologies and voice searches, you still have the opportunity to be found organically.
These are just some of the reasons why SEO is still worth doing in 2020. It is, however, good to note that the search engine algorithm keeps on changing. It is your job as a marketer to keep up with these changes. You also need to keep an eye on what your competition is doing to stand out.