Growing your online audience is make or break for your small business, blog, or social media accounts – here’s what you need to know.
Whether you’re a small business owner, Instagram fanatic or online blogger, growing and maintaining your online audience is essential to increasing business.
It really is that simple.
However, the one million dollar question is, of course, how are you supposed to grow your online audience?
There are in fact many different factors when it comes to growing and maintain an audience online. Unfortunately, it’s not as simple as throwing money at a website or blog, you must be strategic and smart about how you grow your audience.
Likewise, you must make sure to attract the right audience and not be misleading.
Many people look for shortcuts when it comes to building an audience online, in-turn suffering from growing an audience who are not even interested in their content.
Therefore, the remainder of this article will discuss how to grow your online audience, helping you take your blog, social media, or small business to the next level by building a firm foundation.
You can’t cover every topic on the internet – It’s simply not possible.
When creating content online it is important to know your niche, and most importantly keep the content your delivering to be relevant to the target audience.
If you don’t already know, a niche is a specific area of focus.
For example, you may run a blog on running for fat loss, CBD oil for adults over fifty, or a health and wellness blog with a specific focus on arthritis. Sticking to and writing about a given niche is essential to growing and maintaining your audience, more so than you more realise.
You see, when working with a niche, overall there is less competition.
Fewer people write as specifically as you do. So, what does this mean for you? It means you’re more likely to attract the exact type of audience that you’d like – they are more likely to read more of your posts, purchase your products, and turn into future leads for business.
This is a gold mine online.
However, in order to maintain your niche audience, it is important to keep the content relevant. Using the previous example of running for fat loss, if you were to publish articles on the best video games in 2019 or knitting for the elderly then you’re going to lose audience members.
It’s surprising how many people make this mistake. They fall into the trap of thinking the more content the better, when in reality drawing specific focus and keeping the content relevant would be much more rewarding for them.
Don’t let this happen to you.
If you want to grow and maintain an audience online, you’ve got to be consistent. You want your regular readers to be excited about your next post, and most importantly have a schedule to stick to. If you say you’ll post every Monday, Wednesday and Friday- make sure you do.
Don’t make false promises and always follow through with what you share with your audience.
This will build trust while making you seem more relatable online, two things which are essential to developing relationships with others – even if you don’t know it.
Therefore, we recommend creating content in advance. For example, you may choose to focus on your website on the weekends, outside of normal work hours. This can be as simple as creating three blog posts and scheduling them for three separate days of the following week.
One tip we do recommend is sticking to a given time for each post to be published, allowing your regular readers to keep up with your schedule and your regular content.
However, it’s not just about blog posts either-even if you’re running a blog online. You also need to be consistent with your social media, newsletter, and any other platforms you run. If you slack on one, chances are your audience growth will suffer.
Consider using other means to grow your audience.
As mentioned previously, growing your audience isn’t just about one platform.
If you’re a blogger you want to make use of social media such as Pinterest, Facebook, and Instagram, whereas if you’re a social media influencer, perhaps you ought to create a blog or a weekly email newsletter?
Expanding your platforms is a great way to grow your audience – you are reaching out to more people, in turn generating more leads to your online presence.
While some digital marketing experts recommend utilising every social media option available, others argue, this is detrimental to your audience’s growth.
“Why?” you may ask?
The common argument is that if you are focusing on more than you can handle, then the overall growth across all platforms will suffer in comparison to focusing on one or two in
So, we recommend beginning on one or two of the most relevant platforms and focusing a great deal of energy and commitment into these. Once the growth levels begin to plateau,
you expand your team, or you find yourself with more time on your hands then you may expand into greater social media presence.
However, do remember to make sure the social media platforms you choose are relevant to your niche.
For example, a gambling site would not use Pinterest to grow a larger audience
much like a knitting blog would most likely not use Linkedin.
Know your existing audience and use this information to grow your audience even
Creating content your audience responses well to is a great way to maintain and to grow your audience further. Popular tools such as Google Analytics allow you to view content your audience enjoys the most – visits, shares, time spent on the post, etc.
This is a great tool for generating content ideas your readers love.
If they love your content, what are they most likely going to do?
That’s right, share it.
And what does sharing do?
It brings more people into your site or social media presence, thus growing your audience even further.
Reward your existing Audience.
Show your audience how much they mean to you by rewarding them.
This can be as simple as exclusive content via your online newsletter or even a simple giveaway.
Readers love being acknowledged – give your readers a reason to stick around, especially with the growing number of competitions each day!
Likewise, if you’re struggling with reward ideas, why not ask your audience?
Chances are they know what they want – you just need to communicate it with them.
Provide a resource to lure readers in!
Similar to rewarding your existing audience, you should create a resource to lure new readers in, growing your own audience even bigger.
For example, if you own a fitness blog you may
provide a free training plan or infographic, with readers able to gain access to this if they sign up to your mailing list.
This method is extremely popular and works wonders towards building your audience.
Obtaining a reader’s email allows you to send new blog posts, offers on products and so much more directly to their inbox.
Even if they choose to click off of your blog, you can follow up later and lure them back into your latest content.
Don’t be afraid to ask for help.
Finally, don’t be afraid to ask.
Chances are your loyal followers will help you grow
your audience even further if you simply pop the question.
It’s as simple as asking to share a post, whether this is in a weekly newsletter or at the bottom of a page – it really can make all the difference.
Growing your audience online is crucial, whether you’re a small business owner, blogger, or
social media fanatic, the rewards are extensive. With that being said, there are numerous
ways to gain more readers, most of which do not require a great deal of effort.
For starters, we recommend focusing on your specific niche – or alternatively developing one
yourself. This will allow readers to come back to your content as they know exactly what you focus on, providing you with a regular audience.
Furthermore, we also suggest creating content that your existing audience responds well to.
Chances are, if they are enjoying it others will too. If you’re able to spread the word and encourage your existing audience to share the word about your content, your likely to generate leads and further audience members – more of which can share your content and let others know of your niche and fabulous work!
Finally, make sure to never give up!
Just because your audience may be small now does not
mean it will be small forever. Incorporate these tips into your online presence and have patience and you will soon reap the rewards.
In fact, why not share our post and let others know how to grow their own website/online audience?
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